The German Football Association (DFB) announced a switch from Adidas to Nike for apparel and equipment starting in 2027. Nike’s offer, both financially and in terms of vision for promoting grassroots sports and women’s soccer, outperformed competitors in the tender process. The decision ends a more-than-70-year partnership with Adidas, sparking surprise from the German company. Despite historical ties, the DFB defended the move, acknowledging the emotional impact while emphasizing the need for economic decisions. The switch stirred sentiment, with some expressing attachment to Adidas and its association with German identity. The change will be effective until 2034, impacting the iconic German national team jerseys.
Source – CGTN
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