China Media Group (CMG) hosted the “Prelude to the Spring Festival Gala” event in New York on January 16, marking the start of its global activities celebrating the Spring Festival. The event highlighted the festival’s cultural significance and its recent recognition on UNESCO’s Intangible Cultural Heritage list. Key speakers included Shen Haixiong, CMG President, and Chinese officials like Ambassador Xie Feng and UN Representative Fu Cong, who emphasized themes of peace, harmony, and unity.
Cultural performances included music, dance, and a zodiac-inspired fashion show. Nearly 1,900 media outlets in 69 countries covered the event, with a global audience of 910 million. CMG’s gala, using advanced technologies like “5G+4K/8K+AI,” aims to share Chinese culture with a global audience, fostering international understanding and cooperation.
Source – CGTN