China Media Group (CMG)’s 2026 Online Spring Festival Gala premiered at 8 p.m. on February 10, simulcast on CCTV-1, CCTV-3, CCTV.com and other digital platforms.
Centered on the theme “Kai Xin,” a homonym for “happy” that also signifies opening new chapters, the gala blended advanced technology with humanistic storytelling to create an immersive audio-visual experience. The program highlighted ordinary workers from various fields, showcasing their stories and reflecting the spirit of the times.
Combining digital innovation with traditional culture, the show integrated elements of intangible cultural heritage through modern staging. Technologies including AI, XR and virtual production were deeply embedded in the narrative, particularly in the “Cross-Time Inn” storyline, which enabled seamless transitions between physical and virtual scenes. The gala conveyed festive warmth and an uplifting message for the future.
Credit : CGTN