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Infotainment February 26, 2024

CMG 2024 Lantern Festival Gala gets 2.99 billion views on social media

The 2024 Lantern Festival Gala, presented by China Media Group (CMG), generated widespread enthusiasm and positive feedback on social media. The gala’s topics amassed 2.99 billion views, contributing to 140 top search topics. The cross-media live broadcast engaged 353 million people, with 184 million views on new media platforms and 169 million views on television, all surpassing last year’s figures. The cultural performances, including traditional opera and lantern riddles, captured global attention. CGTN published 1,210 stories in 68 languages, receiving 170 million worldwide views. Since its debut in 1985, the Lantern Festival Gala has been a cherished part of Chinese New Year celebrations.

Source – CGTN

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