As the Chinese New Year approaches, tourist destinations and businesses in China are gearing up for an expected surge in holidaymakers by offering preferential policies and quality services. Various regions, from Heilongjiang to Hainan, are introducing ticket discounts or free access to scenic spots to attract tourists during the Spring Festival holiday from February 10 to 17. Incentives include “buy one, get one free” entry to state-owned tourist attractions in Sichuan and free admission to selected areas. With a longer-than-usual holiday period, the travel market is anticipated to see increased domestic and international bookings. Industry observers note a dual trend of rising interest in ice-and-snow activities and wellness retreats. Businesses are intensifying efforts to meet evolving travel demands, ensuring a seamless experience for customers. Data from online travel platform Ctrip indicates significant year-on-year growth in domestic trip bookings and a surge in outbound and inbound travel orders. The National Immigration Administration estimates a substantial increase in daily passenger trips during the Spring Festival holiday, returning to pre-pandemic levels.
Source – CGTN